Serpa Automotive Group

Letter from Frank Serpa to the Serpa BMW community

Dear Friend and Client,

As a valued client of the Serpa Automotive Group, we’d like you to be amongst the first to know that after more than five years of operating Serpa BMW, we’ve sold the dealership to the Dilawri Group.

Moving on from this dealership was not an easy decision, because we’ve enjoyed getting to know you, our fantastic, supportive client. Sometimes in the life of a business, you do have to make changes for many compelling reasons. This is one of those situations.

As some of you already know, we have launched our exciting new venture, Serpa Automotive Boutique, located at Yonge and St. John in Aurora, where we sell and service all makes and models of hard-to-find, in-demand luxury and other types of vehicles. At the Boutique, we are devoted to saving the client precious time in vehicle leases and purchases. This innovative new concept best fits the Serpa Automotive Group’s plans for growth and expansion.

In addition, we are now operating Serpa Chrysler Dodge Jeep RAM SRT in Toronto at 401 and Kennedy Rd. We invite you to visit us and learn about these great vehicles, including Jeeps and RAM trucks, and look forward to continue serving you there. You will find that the spirit of the Serpa Automotive Group lives on there.

When we opened Serpa BMW in April 2012, much work was needed to upgrade and modernize the dealership and bring our own brand of Respect Trust Enjoy to Newmarket/Aurora. We believe we have accomplished all that we set out to do.

It has been an honour to be the BMW dealer of choice in this area. Helping the brand grow and gain acceptance over that time and providing our type of excellence in client service has been a satisfying experience for me, my family and my valued employees.

So many people have helped Serpa BMW grow and prosper. It starts with our clients, who understood that our motto Respect Trust Enjoy meant something important in our effort to operate transparently at all times. I wish I could thank each and every smiling and happy person who took delivery of a spectacular BMW or M Series vehicle and came back again and again, often referring several family members to the dealership. Our employees who made those moments happen deserve special thanks. So many stayed with us for so long. Our suppliers, vendors and trades people helped us operate at a peak level and our supporters will never be forgotten.

We are saying goodbye to the dealership but not to you. We cordially invite you to visit us at our Boutique and allow us to show you our new venture. Thank you again, we could not have done it without you.


Frank Serpa
Dealer Principal

Frank Serpa